Our Mission
At SimplyGood, we’re passionate about helping households take simple, sustainable steps that make a real difference for the planet.
We set out to create high-quality, eco-friendly home and personal care products, starting with our ultra-concentrated laundry sheets, a cleaner, greener alternative to bulky plastic detergent bottles.
Our laundry sheets are lightweight, compact, and plastic-free, helping to significantly reduce carbon emissions and eliminate single-use plastics in the home.
Made from 100% natural, plant-based ingredients,...
Tracking Our Impact
We’re committed to forwarding the UN SDG Goals 8, 12 & 13 through constant innovation and improvement of our products and services.
UN SDG Goals 8
UN SDG Goals 13
UN SDG Goals 12
"It’s a shame that eco doesn’t always mean good for the planet."
This was the thought that our founder, Jeremy Lee, had when walking along the home cleaning aisle of his local supermarket. He saw that many of products in the cleaning aisle used ‘eco’ to refer to their natural ingredients, yet they all used single-use plastic packaging with carbon intensive production and transport practices.
On further investigation, he learned that 460 million single use plastic bottles are used in home cleaning and personal care every year in Asia Pacific. And more than 1,000,000 tonnes of carbon is generated in their production. Passionate about finding a better way, Jeremy set to work to create high-quality, innovative home cleaning & personal care products which consumers could trust to be 100% natural while also eliminating single use plastic bottles and reducing home carbon footprint. In 2021, SimplyGood launched to market.